An order that invoices itself.
Pinnpoint owns the specification and the tooling behind the A4 and A5 duplex Print & Ship label — a shipping label and a packing list imaged in a single pass on a standard duplex laser printer. Serious product, serious IP, and one person carrying the entire commercial operation on email.
- Client
- Pinnpoint
- Sector
- Manufacturing & logistics
- Market
- Benelux, Germany, UK & Ireland
- Scope
- Revenue automation, channel infrastructure
The bottleneck was the founder.
The product did not need fixing. The commercial machinery around it did. Every order arrived as an email and left as five more: raise the invoice, record the customer, book it, instruct the plant, chase the confirmation. Every sample request was the same sequence run by hand. The contact form did not connect to anything at all — it displayed a thank-you message and dropped the enquiry.
That is survivable at low volume and fatal at the volume a channel partnership creates. Pinnpoint sells through a logistics software partner across three regions, which means the ceiling on growth was not demand. It was how many emails one person could send in a day.
And a channel partner cannot sell what it cannot see. There was no reporting, no shared view of leads or orders by market, and nothing for the partner’s own marketing team to publish without asking for it first.
What we did.
One principle throughout: if a step can be done without a person, it is done without a person. The founder’s time goes to customers and partners, not to retyping the same address into four systems.
Made the order touchless.
An order placed on the website now creates the customer and the invoice in Stripe, the organisation, contact and deal in the CRM, the invoice in the accounting system, and the production instruction to the plant — automatically, in about a second, with nobody touching it. Live since 1 August 2026 and proven end to end on real orders. Volume pricing is calculated at the point of order, so the invoice is right the first time.
Wired every other way in.
Sample requests, laser-test requests and contact enquiries now all create a CRM record and route to the right inbox on their own, with the recipient chosen by request type. No inbound path on the site goes nowhere any more — which was not true of the contact form as it shipped.
Rebuilt the commercial pages to sell across the region.
The order and sample pages translate into eight languages, payment terms included, so a buyer in any of the partner markets reads the whole transaction in their own language rather than half of it.
Built the channel infrastructure.
A live partner dashboard that reads directly from the CRM and reports leads, orders, volume and commission by region — Benelux, Germany, UK & Ireland — refreshing itself every ten minutes. Behind it, a filtering layer that keeps build and test records out of a partner-facing view, because a report is only worth having if the numbers in it are real. Alongside it, a press and brand asset kit so the partner’s marketing team can publish without waiting on anyone.
Standardised the paperwork.
A one-page shipping manifest and a large-format parcel tag generated for every shipment, with the customs and registration constants built in and every fill-in field designed to be completed on a warehouse floor rather than at a desk.
Set the messaging standard.
One document defining exactly what may and may not be claimed in public — ownership, quality, materials, partners. Every post, page, card and partner asset now says the same thing, which is what makes a small company read as an established one.
What changed.
The founder’s day no longer contains the order chain. The channel partner has a live view of its own performance, and a brand kit it can publish from without asking.
What we’re doing now.
Channel launch
A sustained campaign into the partner markets, with the messaging standard governing every asset that goes out.
Partner reporting
Extending the dashboard into a monthly partner report, and routing each market’s enquiries to the right regional lead automatically.
Shipment acknowledgement
Closing the last manual loop — despatch confirmation and tracking logged against the original record and sent on to the customer without a person in the middle.
Customer stories
Turning delivered installations into published proof the partner’s sales teams can use.
Entrepreneurs, not consultants. The difference matters.
We take a limited number of engagements at a time. If you’re an established business owner ready to sharpen your competitive edge, let’s talk.